Toyota sets records

Toyota Australia posted record sales in the second half of 2023 as the country’s top-selling automotive brand marks its “coming of age” with a 21st consecutive year of market leadership.

Toyota’s full-year tally of 215,240 deliveries was the 19th time in the past 20 years that the local company’s sales have exceeded 200,000 vehicles – and it is the only brand to have achieved that total in a single year.

In the second half of the year alone sales lifted more than 33. per cent compared with the six months to June 30. The best result since 2007.

More than one-third (33.5 per cent) of total deliveries were hybrid-electric vehicles (HEVs) accounting for almost three-quarters (73.2 per cent) of all HEVs sold in Australia last year.

The hybrid share was above 80 per cent for Corolla sedan (84.3 per cent), Corolla hatch (85.2 per cent) and RAV4 (86.6 per cent), and above 90 per cent for Camry (92.3per cent).

All were record-high percentages, reflecting a consumer trend towards choosing vehicles that offer reduced fuel consumption and CO2 emissions compared with equivalent petrol-only models.

Toyota has now sold almost 400,000 HEVs since the first Prius arrived in 2001, which the company calculates has reduced tailpipe CO2 emissions by the same amount as approximately 115,000 battery-electric vehicles.

Toyota Australia Vice President Sales, Marketing & Franchise Operations Sean Hanley said the momentum will continue into the first half of 2024.

“There is a stronger allocation of global production destined for Australian customers, particularly those seeking to save money on fuel and reduce their carbon footprint by purchasing a Toyota hybrid,” he said.

New models coming

Mr Hanley said the year ahead will include several important new-model launches including the arrival later this month of the company’s first battery-electric vehicle, bZ4X, with the choice of 2WD or AWD technologies.

Two new all-hybrid models are on the horizon with the stylish second-generation C-HR arriving in March and the popular mid-size Camry sedan in the second half of the year.

A new-generation of the vastly capable LandCruiser Prado is also slated for the middle of the year, bringing significant mechanical upgrades, enhanced performance and rugged styling changes.

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